As the Chinese wine market undergoes significant structural changes, many Bordeaux producers are facing increasing uncertainty, from declining exports to shifting consumer behaviour and growing international competition. In response to growing demand from wineries, we have identified a strong need to provide up-to-date market intelligence, deeper insights beyond the figures, and thoughtful strategies for adaptation.
We are therefore pleased to organise a one-day professional seminar at La Cité du Vin in Bordeaux on November 23rd, 2026
FROM BOOM TO RESET: CHINA’S WINE MARKET AND BORDEAUX AT A CROSSROADS by Lin LIU MW
About Lin LIU MW
Lin is a Bordeaux-based Master of Wine specialising in the Chinese wine market, working across market advisory, education, and international industry exchange.
She is:
• the only Chinese Master of Wine based in Europe (Bordeaux)
• the only Asia-born technical editor for the WSET Level 4 Diploma (contributing especially to the French part)
• the Honorary Chair of CAFA China
• the China Ambassador for the Gérard Basset Foundation and the Golden Vines Awards
• a judge at international competitions and a freelance writer for major international wine publications
• the author of some of the most widely viewed Chinese-language wine reports on Bordeaux and other French regions
• a consultant to collectors, importers, and high-end hotels and gastronomic restaurants
You will gain:
• A decoded view of current consumption trends in China
• Insights into evolving consumer preferences and drinking occasions
• A clearer understanding of Bordeaux’s position against competition
• Perspectives on the role of wine tourism and experience in market engagement
• Identification of key gaps between Bordeaux strategies and Chinese expectations
• Direct exchange with Bordeaux peers on current market challenges and practices
Pre-registration is available here or scan the QR code above
For any enquiries, please contact: events@winemaniacs.club
The participation fee for the complete seminar is €433 (HT) per person, with an Early Bird rate of €390 (HT) available until 31 May 2026. The programme includes the China Wine Market Masterclass (09:30–12:30), the Chinese Wines Masterclass & Tasting (14:00–15:30), and coffee breaks. Lunch is not included.
(Please note that the seminar schedule and format have recently been adjusted following participant feedback. Kindly refer to the current version published here as the latest and valid programme.)
Seats are limited and prioritised for Bordeaux wineries and wine trade. Places will be allocated on a first-come, first-served basis, subject to validation of registration. Due to operational reasons, we can only accept payment via bank transfer.
Tickets are non-refundable but may be transferred to a third party. In the event of cancellation by the organiser, a full refund will be issued.
English (UK) 
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